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University of Kentucky

Theses and Dissertations--Communication

Theses/Dissertations

Expectancy violations

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The (Millennial) Times, They Are A’Changin’: Understanding Gen Z’S Expectations In The Classroom, Hayley C. Hoffman Jan 2022

The (Millennial) Times, They Are A’Changin’: Understanding Gen Z’S Expectations In The Classroom, Hayley C. Hoffman

Theses and Dissertations--Communication

Drawing from over a decade of research, it can be said with relative certainty what millennial learners expected of their instructors when they were in the college classroom. But what about the expectations and needs of our current group of students, Generation Z? Because few studies exist on Gen Z in higher education spaces, this dissertation establishes a baseline of what these students might need and expect from market and generational research on this group of students and establishes expectancy violations theory as a sound theoretical base for instructional research. This dissertation’s longitudinal, two-phase study, then, seeks to determine Gen …


The Effect Of Admissions Viewbooks On Students’ Expectancies And Engagement, Hayley C. Hoffman Jan 2018

The Effect Of Admissions Viewbooks On Students’ Expectancies And Engagement, Hayley C. Hoffman

Theses and Dissertations--Communication

This study seeks to explore the impact that admissions viewbooks have on students’ expectancies of an institution as well as their academic and social engagement. Because few studies exist on admissions viewbooks, the literature review seeks to establish a base for the importance of viewbooks in students’ college choice and their development of expectancies of their chosen institution, as well as the subsequent impacts of violated expectations on engagement and retention. Using both qualitative and quantitative methods, this study examines (1) the promises made by institutions in their viewbooks as found via textual analysis and (2) the impact of violated …