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The University of San Francisco

Science and Mathematics Education

Chemistry

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Full-Text Articles in Education

The Separate And Collective Effects Of Personalization, Personification, And Gender On Learning With Multimedia Chemistry Instructional Materials, Shannon James Halkyard Jan 2012

The Separate And Collective Effects Of Personalization, Personification, And Gender On Learning With Multimedia Chemistry Instructional Materials, Shannon James Halkyard

Doctoral Dissertations

Chemistry is a difficult subject to learn and teach for students in general. Additionally, female students are under-represented in chemistry and the physical sciences. Within chemistry, atomic and electronic structure is a key concept and several recommendations in the literature describe how this topic can be taught better.

These recommendations can be employed in multimedia instructional materials designed following principles understood through the Cognitive Theory of Multimedia Learning. Additionally, these materials can expand the known use of principles like personalization (addressing the learner as "you") and test prospective design principles like personification (referring to abstract objects like atoms as "she ...