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Exploring The Role Of Communication In Relational Outcomes In A High School Setting, Paul S. Butler

Electronic Theses and Dissertations

An action research study in a high school setting applies the Organization-Public Relationships (O-PR) theoretical frame to a short-term communications initiative designed to elicit measurable engagement in the initiative and increased parent feelings of commitment and trust in their relationship with the school. A survey administered before the initiative yields actionable data on communication needs and preferences, levels of satisfaction, and parent feelings of commitment and trust. Survey data gathered after the communication initiative is used to determine changes in levels of satisfaction, commitment and trust. Among the findings are verified and consistent indications of secondary engagement in the communication …