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Articles 1 - 2 of 2
Full-Text Articles in Education
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Using Children's Literature To Assess Reading Comprehension In The Early Years Of School, Marion Meiers
Using Children's Literature To Assess Reading Comprehension In The Early Years Of School, Marion Meiers
Marion Meiers (1941-2018)
This paper reports some findings from the first three years of a longitudinal study designed to follow students' growth in literacy from the earliest years at school. A feature of the study was the use of quality children's literature, in the form of picture story books. These texts were the basis of instruments designed to investigate students' developing comprehension, their understanding and knowledge of narrative texts, and their skills in recognising, explaining and making connections with the themes and ideas in the texts. The selection of texts appropriate for these purposes has raised many points of interest, such as the …