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Old Dominion University

2013

Higher Education

Series

Articles 1 - 9 of 9

Full-Text Articles in Education

American College Football Division I Team Attachment: A Model For Sponsorship Effectiveness, Hsin-Chung Chen, Lamar Reams Oct 2013

American College Football Division I Team Attachment: A Model For Sponsorship Effectiveness, Hsin-Chung Chen, Lamar Reams

Human Movement Sciences Faculty Publications

The purpose of this study was to examine sponsorship effectiveness at the Division I level, including the relationship between fans and sponsors. To collect the necessary data, the 13-item questionnaire was disseminated at two college football games by volunteer sampling at three Division I universities in the United States. With a total of 407 respondents, LISREL 8.52 and SPSS 17.0 were used to analyze the data for descriptive statistics, CFA, and SEM. By utilizing SEM, the variables of team attachment, sponsor image, word of mouth, and purchase intentions fit the proposed model. Pragmatically, the significance of team attachment can be …

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State Of The University Address, 2013, John R. Broderick Aug 2013

State Of The University Address, 2013, John R. Broderick

State of the University Addresses

President John R. Broderick's 2013 State of the University Address and Faculty Welcome.

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I'M Still Standing: Five Strategies To Survive Going Back To School, Janice Hawkins Jan 2013

I'M Still Standing: Five Strategies To Survive Going Back To School, Janice Hawkins

Nursing Faculty Publications

[First paragraph] Making the decision to return to school for a PhD was difficult for me. I feared the unknown but inescapable lifestyle adjustments. I’m resistant to change. When facing life’s cold waters, I wade, rather than plunge. There’s no wading into a PhD program. In spite of my cautious nature, I took the plunge.

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Designing Microblogging-Based Class Activities With Twiducate, Tian Luo, Fei Gao Jan 2013

Designing Microblogging-Based Class Activities With Twiducate, Tian Luo, Fei Gao

STEMPS Faculty Publications

[First paragraph] Microblogging tools such as Twitter have been frequently adopted in educational setting to facilitate learning in recent years. Although the original purpose of microblogging tools is to connect with others in a wide network and instantly share what is happening to them with the rest of the world, educators have vigorously attempted to repurpose the utilization of the tool and integrate it into various educational settings to promote student learning.

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Preparing Future Faculty Annual Report, 2012-2013, Career Pathways Program, Old Dominion University Jan 2013

Preparing Future Faculty Annual Report, 2012-2013, Career Pathways Program, Old Dominion University

Career Pathways

The 2012/2013 academic year saw continued development of the ODU Preparing Future Faculty (PFF) program, with increases in average PFF event attendance and in the number of students who completed the PFF certificate. The four regular events drew an average attendance of 46, compared to an average of 27 last year. An additional 15 PFF certificates were awarded this year, compared to an average of just over six in the previous three years. This brings the total to 44. An important factor in this increase was an agreement with the Registrar’s Office to place a notification of completion of the …

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Perceptions Of New Doctoral Graduates On The Future Of The Profession, John Ritz, Gene Martin Jan 2013

Perceptions Of New Doctoral Graduates On The Future Of The Profession, John Ritz, Gene Martin

STEMPS Faculty Publications

Advancement of a profession relies heavily on the participation of its members. Leadership roles must be filled at many levels. To effectively prepare future leaders, efforts must be undertaken to educate and mentor them both about their professions and how to lead within them. The authors sought to identify the perceptions of those who recently earned a doctoral degree with focus on technology and engineering education. In the past, this group developed and assumed major roles in leading their education professions. This study reports on new doctoral graduates’ perceptions related to the focus of content taught in formalized K-12 technology …

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Using Wikis To Support Peer Assessment Activities In Higher Education, Yanyan Sun, Teresa Franklin, Tian Luo Jan 2013

Using Wikis To Support Peer Assessment Activities In Higher Education, Yanyan Sun, Teresa Franklin, Tian Luo

STEMPS Faculty Publications

This study explored the effectiveness of using wikis as an environment to support peer-assessment in higher education settings. The participants of this study were nineteen per-serviced teachers who enrolled in an undergraduate course on the application of instructional technologies in classroom. In the study, the participants created their personal wiki pages within a course wiki and formed groups of three or four. Five peer-assessment activities were assigned, in which the participants uploaded their class projects to their wiki pages and went to their group member’s pages to provide feedback. The participants were expected to evaluate other’s projects in terms of …

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Use Of Undergraduates As Participants In Clothing And Textiles Research, Kim K.P. Johnson, Sharron J. Lennon, Jung Mee Mun, Jayoung Koo, Angella Kim, Dooyoung Choi, Nayeon Yoo Jan 2013

Use Of Undergraduates As Participants In Clothing And Textiles Research, Kim K.P. Johnson, Sharron J. Lennon, Jung Mee Mun, Jayoung Koo, Angella Kim, Dooyoung Choi, Nayeon Yoo

STEMPS Faculty Publications

Social science researchers (e.g., psychology, marketing) have questioned the practice of using undergraduates (UGs) as research participants; by the end of the 20th century, the use of UGs in consumer behavior research was trending upward. Peterson (2001, p. 451) reported that for the Journal of Consumer Research, “the percentage using college students has steadily increased, from 23% in the first volume to 89% in the most recent volume.” Further, he noted that “86% of the empirically based articles appearing in the Journal of Consumer Psychology since its inception in 1992 have employed college students as subjects” (p. 451). Similar figures …

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Factors Influencing Collegiate Athletic Department Revenues, Chad D. Mcevoy, Alan L. Morse, Stephen L. Shapiro Jan 2013

Factors Influencing Collegiate Athletic Department Revenues, Chad D. Mcevoy, Alan L. Morse, Stephen L. Shapiro

Human Movement Sciences Faculty Publications

One of the primary challenges of Division I Football Bowl Subdivision (FBS) collegiate athletic programs is revenue generation, particularly in light of increasing costs and competition. Surprisingly, a limited number of studies have investigated factors related to athletic department-generated revenues. A statistically significant multiple regression model was created, explaining 76.7 percent of the variance in annual generated revenues among FBS programs. Factors such as conference affiliation, success in football and men’s basketball, enrollment, and time were identified as important in predicting revenue generation. The Revenue Theory of Costs was put forth as a framework for better understanding the financial behavior …

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