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Old Dominion University

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Theses and Dissertations in Urban Services - Urban Education

Minority students

Higher Education

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A Comparison Of Minority And Non-Minority Engineering Students On Selected Personality And Program Variables, Thomas Mercer Collier Jr. Jan 1993

A Comparison Of Minority And Non-Minority Engineering Students On Selected Personality And Program Variables, Thomas Mercer Collier Jr.

Theses and Dissertations in Urban Services - Urban Education

The purpose of this study was to investigate whether there are common characteristics associated with 226 Hispanic, African American, and White engineering students who persist at predominantly White colleges and universities. A personality profile of minority and non-minority engineering students was developed. Information regarding factors influencing choice of major, university, study, work and extracurricular involvement, possible reasons for withdrawal from college, awareness and satisfaction with student support services and selected academic courses was also compiled. Components of Minority Engineering Programs (MEPs) which are most used or valued by minority engineering students were identified.

Analysis of Variance identified four of the …


Marketing Higher Education To Mexican-Americans: Identification Of Successful Marketing Strategies And Tactics, Cynthia Gale Coiner Apr 1990

Marketing Higher Education To Mexican-Americans: Identification Of Successful Marketing Strategies And Tactics, Cynthia Gale Coiner

Theses and Dissertations in Urban Services - Urban Education

In this study, a comprehensive set of successful marketing strategies and tactics for the recruitment of Mexican-Americans into four-year colleges and universities was identified. A taxonomy of findings ranging from very successful to not successful was developed. The methodology included focus groups conducted in Los Angeles, California and San Antonio, Texas to aid in the creation of survey instrument items. The resulting survey was mailed to admissions directors of four-year colleges and universities located in the six southwestern states of Arizona, California, Colorado, Nevada, New Mexico, and Texas.

The responses were analyzed by computing frequencies and crosstabulations. Subsequently, factor analysis …


Factors Influencing College Choice Of Minority Students And Their Implications For Recruitment, Linda Blount Mccluney Jul 1984

Factors Influencing College Choice Of Minority Students And Their Implications For Recruitment, Linda Blount Mccluney

Theses and Dissertations in Urban Services - Urban Education

This study was designed to determine factors of college choice and to evaluate their implications for the development of recruiting guidelines for minority students. The intent was to survey two hundred freshmen of two urban universities to determine which factors were influential in their college choice process and to design recruiting guidelines. The use of these guidelines may provide the impetus to direct more blacks to predominantly white urban universities and more whites to predominantly black universities.

The criterion group approach allowed for the two groups (black students attending a predominantly white university versus black students attending a predominantly black …