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An Analysis Of University Tv Spots Aired During National Collegiate Athletic Association Division I Football Bowl Subdivision Football Games, Daniel Alford Roberts

LSU Doctoral Dissertations

Public universities who participate in the National Collegiate Athletic Association (NCAA) Division I Football Bowl Subdivision produce and air university TV spots during televised college football games. The purpose of this research was to analyze TV spots of public universities who participate in the National Collegiate Athletic Association (NCAA) Division I Football Bowl Subdivision and determine if university TV spots were successful based on the official theme from the university and how the viewing audience perceived the university TV spot. This research used a qualitative paradigm that involved two phases: Phase I was a content analysis followed by Phase II, …