Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Education
From The One-Room Schoolhouse To The One-Person School Communication Office, Monica A. Faulkenbery
From The One-Room Schoolhouse To The One-Person School Communication Office, Monica A. Faulkenbery
Theses
Definition: School community r elations is effective communication between the school district, the individual schools and the public. Good school public relations seeks to gain the public's favorable attention by building goodwill and understanding about the work, mission and activities of the school district.
The Issue: Today's school communicator wears many hats. Unlike some corporate public relations offices that are segmented by tasks and talents such as media coordination, publications and development, the school communications office, even when that office consists of one person, must be expert in all areas.
Many of today's school communication offices now work in …