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Case Study Integration In The Undergraduate Classroom: Can We Enhance Willingness To Communicate?, Jessica L. Harsh, Alexa J. Lamm, Katie Abrams, Courtney Meyers, Ricky Telg, Becky Raulerson
Case Study Integration In The Undergraduate Classroom: Can We Enhance Willingness To Communicate?, Jessica L. Harsh, Alexa J. Lamm, Katie Abrams, Courtney Meyers, Ricky Telg, Becky Raulerson
Journal of Applied Communications
The agricultural and natural resources (ANR) industry faces many pressing issues involving animal health, biotechnology, climate change, food safety, food security, invasive species, marketing and trade, and water. Undergraduate students must be prepared and willing to communicate about these issues, which can often be complex and controversial when entering the ANR workforce. This study sought to determine if the integration of case studies influenced students’ self-perceived willingness to communicate about ANR issues while taking a communication course that teaches about ANR issues. A pre/posttest, experimental research design assessed students’ willingness to communicate about nine key ANR issues identified by the …