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An Assessment Of Effective Fund-Raising Policies Used At Private, Church-Related Undergraduate Colleges, Albin H. Grohar
An Assessment Of Effective Fund-Raising Policies Used At Private, Church-Related Undergraduate Colleges, Albin H. Grohar
Dissertations
Problem. Much of what is known concerning fund-raising policies and practices at colleges in the United States is anecdotal. Few empirical studies have focused on any aspect of fund raising. No known empirical study has identified those fund-raising policies that might help church-related colleges to be more effective in generating gift income from private philanthropy. The purpose of this study was to bring to light those fund-raising policies that may be associated with effective fund-raising programs at church-related colleges.
Method. Typically, fund-raising productivity is associated with total funds raised. An alternative way of assessing fund-raising effectiveness is to compare what …
Analysis Of Fund-Raising Activities In Regard To Alumni Giving At Bethel College, Homer W. Drew
Analysis Of Fund-Raising Activities In Regard To Alumni Giving At Bethel College, Homer W. Drew
Dissertations
Problem. This study addressed the problem of how small Christian institutions of higher education may best organize and manage their fund-raising programs to maximize alumni support. The purpose of this study was to investigate and analyze what would be the best strategy in working with alumni.
Method. An experimental design was used with a pre-test/post-test control group. Six different treatments for stimulating alumni giving were studied: "Dear Friend" letter, telethon, personalized letter, gimmick letter, incentive letter, and personal visitation. The study was limited to Bethel College and included three hundred alumni randomly selected and given one of the six treatments. …