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The Relationship Between Young Alumni Participation And Giving, Glenn Kosse
The Relationship Between Young Alumni Participation And Giving, Glenn Kosse
Graduate Theses, Dissertations, and Capstones
This study sought to determine the relationship between young alumni participation in alumni association sponsored events and young alumni giving through the research questions (a) is there a relationship between young alumni participation and giving to the university?; and (b) is the giving behavior of young alumni who are donors to the university affected by attendance at alumni association events?
This study utilized a univariate analysis of variance (ANOVA) analysis with three separate dependent variables: pre-event giving, post-event giving, and total giving. The independent variables were factors describing specific young alumni behaviors: (a) attend but do not give, (b) do …