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A Predictive Model Of Completion At Mississippi’S Community Colleges, Richard Baker
A Predictive Model Of Completion At Mississippi’S Community Colleges, Richard Baker
Dissertations
In the 2020 American presidential election and throughout the time since, the discussion of free community college continues to raise its head in the present political landscape in the United States. As the recognition of the contribution of community colleges to the overall educational level of the country grows, increased focus is going to be placed on how efficient and effective these two-year institutions are.
This research expands the body of knowledge by combining Resource Dependency Theory (RDT) and Astin’s Input-Environment-Output (IEO) model into an educational production function as defined by Bowles (1970). Neither RDT nor IEO is complete on …
Cultural Branding: An Examination Of Website Marketing Practices At Historically Black College And Universities And Non-Hbcu Black Serving Institutions, James Hudson
Dissertations
The purpose of this study was to determine if there was a difference between the way that higher education marketing professionals at Historically Black Colleges and Universities (HBCUs) and non-HBCU Black Serving Institutions (BSIs) use website marketing techniques for institutional branding. This examination was prompted by Gasman (2007) who suggested that the inability of some HBCUs to garner and/or maintain sufficient enrollment numbers stems from poor image management. Further, Gibbs (2015) suggested that a comparison between HBCU websites and Traditionally White Institution (TWI) websites might be beneficial. Thus, this study sought to answer the following research questions:
RQ1. Is there …