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The Demographics, Psychographics, Reasons For Giving, And Reasons For Not Giving Of Alumni Donors And Nondonors To Two Seventh-Day Adventist Universities, Carol A. Bradfield
The Demographics, Psychographics, Reasons For Giving, And Reasons For Not Giving Of Alumni Donors And Nondonors To Two Seventh-Day Adventist Universities, Carol A. Bradfield
Dissertations
Problem
Adventist universities rely on donor support. The predictors of Adventist alumni giving behavior are vital in order to optimize the fundraising capability of a university, but perceptions of who gives among Adventist alumni and why they give or do not give are not based on research.
Method
This empirical study analyzed the relationships between independent variables (demographics, psychographics, reasons for giving, and reasons for not giving) and dependent variables (donor status, level of support measured by largest gift and cumulative gift total, and frequency of support measured by percentage of gift years). The dependent variables were derived from gift …