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Full-Text Articles in Education

The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson Aug 2022

The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson

Georgia Library Quarterly

This article describes a practical way to teach student entrepreneurs to search and use market data for business startup plans. The conventional way of teaching students to find articles and business intelligence based on a class assignment can be challenging for many students without an academic business background. This library instruction approach sequentially uses three databases enriched with business data and infographics to support the development of critical thinking for student entrepreneurs. It teaches entrepreneurial personality support, analysis, visualization, and market mapping.


Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter Jun 2022

Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter

Atlantic Marketing Journal

The rallying cry for inclusivity has never been greater in higher education. As professors look for ways to ensure all sociocultural perspectives are present in their course activities, lectures and discussions, many questions remain beginning with who should be addressing these issues as well as how exactly this might be accomplished. Increasingly more faculty are opening their classrooms to this discussion, even if diversity is not a required element of their course. Exit interviews conducted in Spring 2021 with senior marketing majors at a Mid Atlantic University provided an opportunity for students to share their perceptions about inclusivity and what …


Standardized Tests: Do They Work Or Not?, Ari Emoghene Jan 2022

Standardized Tests: Do They Work Or Not?, Ari Emoghene

Emerging Writers

Standardized tests place pressure on students by determining their futures based on whether they perform well on a specific test, on a specific day, at a specific time. The influence of these standardized tests should be reduced in college admittance processes as they minimize any other effort students put in during their whole academic career.


Toward A Student-Ready Cybersecurity Program: Findings From A Survey Of Stem-Students, Lora Pitman, Brian K. Payne, Tancy Vandecar-Burdin, Lenora Thorbjornsen Jan 2022

Toward A Student-Ready Cybersecurity Program: Findings From A Survey Of Stem-Students, Lora Pitman, Brian K. Payne, Tancy Vandecar-Burdin, Lenora Thorbjornsen

Journal of Cybersecurity Education, Research and Practice

As the number of available cybersecurity jobs continues to grow, colleges strive to offer to their cybersecurity students an environment which will make them sufficiently prepared to enter the workforce after graduation. This paper explores the academic and professional needs of STEM-students in various higher education institutions across Virginia and how cybersecurity programs can cater to these needs. It also seeks to propose an evidence-based approach for improving the existing cybersecurity programs so that they can become more inclusive and student-ready. A survey of 251 college students in four higher-education institutions in Virginia showed that while there are common patterns …