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Interfacing Between Blended Case Teaching And International Case Competitions As Undergraduate Student Inquiry And Literacy In Marketing Programmes, Roisin Donnelly, Roger Sherlock
Interfacing Between Blended Case Teaching And International Case Competitions As Undergraduate Student Inquiry And Literacy In Marketing Programmes, Roisin Donnelly, Roger Sherlock
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This practice example explores the inquiry-based relationship for students between case teaching and international competitions in Marketing. This work is based on the premise that undergraduate Marketing students in a College of Business should experience learning through and about inquiry and enhance their research literacy as a result. Although for many students research-oriented ways of engaging them with inquiry are fairly passive experiences, we believe student engagement in case study competitions offer a primarily active and exciting learning opportunity. In a broader sense, the framework offered by Healey & Jenkins (2009) which is explored in this example, is based on …