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Perspective Of Nyerere On Self-Reliance: A Transformational Rhetorical For Liberating African Identity In Tanzanian Context, Ayub Mwampela
Perspective Of Nyerere On Self-Reliance: A Transformational Rhetorical For Liberating African Identity In Tanzanian Context, Ayub Mwampela
Electronic Theses and Dissertations
Julius Kambarage Nyerere (1922–1999) was the first president of Tanganyika in 1961 and the founding father of the United Republic of Tanzania, after having merged Tanganyika and Zanzibar in 1964. He died from leukemia on October 14, 1999, in London. He was 77 years old. Among the most memorable events in the life of Nyerere is his involvement in the struggle for the freedom of African people from foreign influences.
The goal of this research is to ask and answer to the following question: How does the perspective of Nyerere on self-reliance contribute to the effort of liberating African identity? …
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …