Education Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Misuse Of Social Behavior In Down Syndrome: Caregiver Conducted Functional Analysis, Sally M. Izquierdo

Dissertations, Theses, and Capstone Projects

Young children with Down syndrome often engage in charming non-contextual social behaviors. The developmental literature suggests that non-contextual social behaviors may function to escape from difficult activities to preferred social interactions. Caregivers may reinforce the behavior, perceiving it as evidence of the child’s social strength, when in fact, the pattern of behavior may also contribute to missed learning opportunities and a developmental gap between children with Down syndrome and their typically developing peers. We investigated the pattern by subjecting it for the first time to functional analyses. We identified non-contextual social behavior, confirmed function(s) of escape to attention, and compared …

Components Of Fluency-Based Instruction In The College Classroom, Jennifer Kourassanis Velasquez

Dissertations, Theses, and Capstone Projects

The current research regarding the use of fluency-based instruction (FBI) to teach academic skills suggests the addition of FBI to traditional instruction produces better learning outcomes than traditional instruction alone. However, there is a lack of comparative research of the addition of FBI to traditional instruction vs. traditional instruction alone on student performance outcomes with college students. The present study was composed of two experiments to examine the effects of the addition of a component of FBI using a modified SAFMEDS (Say All Fast Minute Every Day Shuffled) strategy to traditional instruction within the course’s existing curriculum on quiz and …

Dancing, Mindfulness, And Our Emotions: Embracing The Mind, Body, And Sole, Alisha M. Collins

Dissertations, Theses, and Capstone Projects

This capstone project examines dance, as an intervention and mindfulness practice that assists with managing our emotions. There is a need for dance therapy in social institutions such as, healthcare facilities, schools, and community centers. Dance therapy has the potential to reduce negative emotions, create mindfulness, improve self-expression, and promote a healthy well-being. I am proposing that dance therapy is applied as a regular practice in social institutions to develop mindfulness and promote emotional stability.

In this study, I argue that dance therapy can contribute to our well-being long term. In addition to this written thesis, a visual component of …

The Effects Of Descriptions And Images Of Antecedent Stimuli And Outcomes To Correct Responses In Task Analysis Instruction, Bryan C. Tyner

Dissertations, Theses, and Capstone Projects

Task analysis (TA) instruction is commonly used for teaching behavior chains; however, little research informs best practices for TA instruction. Data regarding the effects of instructional variables on responding may enhance TA efficacy and learner performance. Linking TA instruction to the three-term contingency may facilitate the development of control by stimuli that are naturally present while completing complex tasks; therefore, this study employed a two-by-two factorial design to analyze the relative effects of supplementing TA instruction with descriptions and images of: (factor A) antecedent stimuli relevant to each instructed discrete response and (factor B) the outcomes of accurately completing instructed …