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Full-Text Articles in Education
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Oscar T McKnight Ph.D.
Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …
Assessing Curriculum For College Success, Oscar T. Mcknight, Rod Lake, Mark Fortner, David Silverberg, Eugene Linton
Assessing Curriculum For College Success, Oscar T. Mcknight, Rod Lake, Mark Fortner, David Silverberg, Eugene Linton
Oscar T McKnight Ph.D.
Massillon City Schools and Ashland University assessed a project designed to strengthen the curriculum and improve student learning potential. Results suggest that assessing student learning potential can predict standardized testing outcomes (i.e., ACT/SAT scores) and college success (Entrance/Graduation). Incorporated are suggestions for implementing a standards-based curriculum and how-to predicting student outcomes using the Student Success Survey. The Student Success Survey can be found online at: http://scientificlegalservices.com/survey_update/index.php