Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Vocational Education

PDF

Marketing education

Articles 1 - 2 of 2

Full-Text Articles in Education

Instructional Alignment Of Workplace Readiness Skills In Marketing Education, Sarah J. Martin, Philip A. Reed Jan 2015

Instructional Alignment Of Workplace Readiness Skills In Marketing Education, Sarah J. Martin, Philip A. Reed

STEMPS Faculty Publications

This study examined high school marketing education teachers’ knowledge of workplace readiness skills and whether that knowledge had an impact on student workplace readiness skill achievement. Further, this study examined the usage of Virginia’s 13 Workplace Readiness Skills curriculum and identified the teaching methods and instructional strategies used to disseminate the skills to students. Three sets of data were used for this study: teacher workplace readiness skills data, teacher survey data, and student workplace readiness skills post-test data. Pearson’s correlation was used to determine whether teacher knowledge of workplace readiness skills had an impact on student attainment of the same. …


Instructional Alignment Of Workplace Readiness Skills In Career And Technical Education, Sarah Jane Martin Jan 2009

Instructional Alignment Of Workplace Readiness Skills In Career And Technical Education, Sarah Jane Martin

STEMPS Theses & Dissertations

The United States faces a skills shortage that goes beyond academic and technical skills. Employers report entry-level workers lack the necessary "soft" skills, also referred to as workplace readiness skills, needed for success in the workforce; thus, calling on educational institutions to make improvements in high school curriculum in order to address the skills gap. The intent of this dissertation was to examine high school marketing education teachers' knowledge of workplace readiness skills and whether that knowledge had an impact on student workplace readiness skill achievement. Further, this study examined the usage of Virginia's 13 Workplace Readiness Skills curriculum and …