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An Analysis Of The Characteristics Of Alumni Donors And Non-Donors At Butler University, Freddie Duke Haddad Jr.

Theses, Dissertations and Capstones

The primary purpose of the study was to generate predictive data to be used by fund raisers at Butler University, specifically, and similar institutions, generally, as attempts are made to focus alumni fund raising programs. To accomplish this, relationships were investigated between selected characteristics of Butler University alumni annual fund donors and non-donors.

The study attempted to examine a category of hypotheses that certain demographic characteristics of Butler University alumni are not significant with respect to those who donate and those who do not donate to the University. A category of null hypotheses—that there are no significant demographic differences among …