Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Education

Preferred Methods Of Communication Of Millennial Alumni Of The University Of Arkansas’ Agricultural Education, Communications And Technology Department And The Impact Of Brand Community On Potential Philanthropy, Wells William Clark Jul 2021

Preferred Methods Of Communication Of Millennial Alumni Of The University Of Arkansas’ Agricultural Education, Communications And Technology Department And The Impact Of Brand Community On Potential Philanthropy, Wells William Clark

Graduate Theses and Dissertations

Higher education institutions depend upon alumni support (Gaier, 2005). Understanding how those institutions communicate with alumni about methods of financial giving is necessary in securing their support. The concept of brand community, an idea formed through social relationships amongst consumers of a common brand, regardless of location, who acknowledge their overlapping interests and share traditions and a sense of duty related to the brand (McAlexander et al., 2006; Muniz & O’Guinn, 2001), can contribute to desired behaviors such as donations and engagement in alumni groups. Exploration of this concept was conducted in relation to young alumni (those graduating from 2008-2018).The …


The Influence Of Authentic Leadership On Venture Philanthropy In Christian, K-12 Schools, Renee G. Cervantes Apr 2021

The Influence Of Authentic Leadership On Venture Philanthropy In Christian, K-12 Schools, Renee G. Cervantes

Doctoral Dissertations and Projects

This multiple case study explored the influence that authentic leadership has on venture philanthropy in five, Christian, K-12, non-profit schools in the United States. The research was conducted using a multiple case study method through qualitative interviews with the venture philanthropists of each Christian school. In this study, venture philanthropy at a Christian school was defined as the provision of a collective gift total of $1 million or more in cash assets, the provision of strategic assistance through a close funder-fundee relationship, serving on the school’s board of trustees or in an advisory role, and the implementation of social and …