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Full-Text Articles in Education

Simulating Real Lives: Promoting Global Empathy And Interest In Learning Through Simulation Games, Christine Bachen, Pedro F. Hernández-Ramos, Chad Raphael Aug 2012

Simulating Real Lives: Promoting Global Empathy And Interest In Learning Through Simulation Games, Christine Bachen, Pedro F. Hernández-Ramos, Chad Raphael

Communication

In response to an increasingly interdependent world, educators are demonstrating a growing interest in educating for global citizenship. Many definitions of the “good global citizen” value empathy as an especially important disposition for understanding others across national borders and cultural divides. Yet it may be difficult for people to achieve empathy with others who are perceived as psychologically and geographically distant. Can computerized simulation games help foster global empathy and interest in global civic learning? This quasiexperimental classroom study of 301 Northern California high school students in three schools examined the effects of playing REAL LIVES, a simulation game that …


Pandemic Influenza: A Global Challenge For Social Marketing Marketing, Sandra C. Jones, Donald C. Iverson Jan 2012

Pandemic Influenza: A Global Challenge For Social Marketing Marketing, Sandra C. Jones, Donald C. Iverson

Faculty of Social Sciences - Papers (Archive)

Recent years have seen increased attention and concern regarding the potential for pandemic influenza, following large-scale outbreaks of swine flu and bird flu. Governments and health agencies have time to develop social marketing strategies and specific messages that have the potential to minimize fear, refute or inoculate against misinformation that the public may encounter, and enhance the likelihood of the public taking the recommended preventive and remedial actions should these become necessary. This paper presents an overview of how social marketing can be used to tackle the global challenge of pandemic influenza. The potential pandemic influenza poses a major challenge …