Education Commons^™

College Recruitment Of Low-Income Underrepresented Minority Students, Cassady M. Ogedegbe

Electronic Theses and Dissertations

The relationship between the use of discriminatory recruitment procedures against low-income unrepresented minority (URM) students at four-year private institutions based on enrollment managers’ and college recruiters’ beliefs, self-efficacy, and behavioral intentions was this study’s focus. Specifically, the following were investigated: (a) how enrollment managers perceive their role in recruiting low-income URM students, (b) how college recruiters understand their role in recruiting low-income URM students, (c) the effective strategies enrollment managers use to prepare recruiters for recruiting low-income URM students, and (d) the differential impact in recruiting low-income URM students versus their counterparts. A supporting factor explored further in this study …