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Full-Text Articles in Education
An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim
An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2024
Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …
Review Of College And University Archives: Readings In Theory And Practice By Christopher J. Prom And Ellen D. Swain, W. Bede Mitchell
Review Of College And University Archives: Readings In Theory And Practice By Christopher J. Prom And Ellen D. Swain, W. Bede Mitchell
Library Faculty Publications
This review was published in College and Research Libraries.
Review Of What Ever Happened To The Faculty? Drift And Decision In Higher Education By Mary Burgan, W. Bede Mitchell
Review Of What Ever Happened To The Faculty? Drift And Decision In Higher Education By Mary Burgan, W. Bede Mitchell
Library Faculty Publications
This review was published in College and Research Libraries.
Review Of Higher Education For The Public Good: Emerging Voices From A National Movement By Adrianna J. Kezar, Tony C. Chambers, And John C. Burkhardt, W. Bede Mitchell
Review Of Higher Education For The Public Good: Emerging Voices From A National Movement By Adrianna J. Kezar, Tony C. Chambers, And John C. Burkhardt, W. Bede Mitchell
Library Faculty Publications
This review was published in College and Research Libraries.
Review Of Babel And The Ivory Tower: The Scholar In The Age Of Science By W. David Shaw, W. Bede Mitchell
Review Of Babel And The Ivory Tower: The Scholar In The Age Of Science By W. David Shaw, W. Bede Mitchell
Library Faculty Publications
This review was published in College and Research Libraries.
Review Of Exploring The Heritage Of American Higher Education: The Evolution Of Philosophy And Policy By E. Grady Bogue And Jeffrey Aper, W. Bede Mitchell
Review Of Exploring The Heritage Of American Higher Education: The Evolution Of Philosophy And Policy By E. Grady Bogue And Jeffrey Aper, W. Bede Mitchell
Library Faculty Publications
This review was published in College and Research Libraries.