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The Effects Of The Go For The Green Challenge On Electricity Use, Behaviors, And Attitudes Of Western Washington University Residents., Kimbrough Leverton Mauney

WWU Graduate School Collection

This thesis investigates the effect of the Go for the Green Challenge (GGC), a multi-faceted, educational awareness and behavior change campaign originating in the Office of Sustainability, on residents of Western Washington University. Per capita residence hall electricity use figures in participating and control halls were evaluated. Surveys of residents gauged energy use behaviors, and a questionnaire assessed how hall leaders implemented GGC. Participating halls had significantly less electricity use than control halls. Correlation was significant between electricity reductions and certain components of GGC. The halls most affected by GGC had designs conducive to social diffusion and leaders that mobilized …