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Atlantic Marketing Journal

Student engagement

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Full-Text Articles in Education

Investigating The Impact On Student Engagement From Converting Face-To-Face Classes To Online In Response To Covid-19, Anita Whiting Jun 2022

Investigating The Impact On Student Engagement From Converting Face-To-Face Classes To Online In Response To Covid-19, Anita Whiting

Atlantic Marketing Journal

Paper investigates the impact on student engagement from converting traditional face-to-face classes to online in response to Covid-19. In particular, this study investigated the impact of conversion to online on four different types of student engagement: (1) participation engagement, (2) emotional engagement, (3) skill engagement, and (4) performance engagement. Survey data were collected from 160 business students who had their face-to-face classes converted to online due to Covid-19. Results of study show that all four types of student engagement significantly declined when classes were converted to online. Participation engagement declined the most while performance engagement declined the least. Non-traditional students …


Hello, Are You There? Creating And Measuring Online Student Engagement, Kirsten Passyn Jan 2021

Hello, Are You There? Creating And Measuring Online Student Engagement, Kirsten Passyn

Atlantic Marketing Journal

Engaging students in an online environment is frustrating for faculty and a concern of administration. Faculty and students report lower levels of satisfaction and lower engagement in online versus face to face learning. Dropout rates in fully online courses are often two times higher than face to face courses. This research attempted to engage online students by embedding a gamification-based scavenger hunt in an online course. Engagement was measured using a combination of quantitative and qualitative measurements. Although the scavenger hunt didn't significantly engage low performing students, it did motivate and deepen top-performing students' engagement. Interestingly, qualitative-based engagement measures proved …