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Full-Text Articles in Education

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor Sep 2015

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …


2015 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University. Aug 2015

2015 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August 12, 2015.


Training Needs Of A Worldwide Military Exchange Salesforce, Chelsea Camarda Aug 2015

Training Needs Of A Worldwide Military Exchange Salesforce, Chelsea Camarda

OTS Master's Level Projects & Papers

The problem of this study was to determine the training needs of a worldwide military exchange salesforce to enhance their ability to train store personnel on product knowledge and customer service at military exchange stores.


2015 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University. Jan 2015

2015 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Spring convocation program held on January 7, 2015.