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Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
Zapatista Maya Literacies And Decolonial Civic Pedagogies, Juan Moisés García-Rentería
Zapatista Maya Literacies And Decolonial Civic Pedagogies, Juan Moisés García-Rentería
Open Access Theses & Dissertations
Zapatista Maya Literacies and Decolonial Civic Pedagogies evaluates an educational outreach project led by an Indigenous grass roots mobilization in the high plateau of central México, the Zapatista movement. Using retrospective narrative inquiry and theoretically informed perspectives, this dissertation shows that the program of the Zapatista escuelita, Spanish for “little school,” is rooted in the Maya educational paradigm of nojptesel-p’ijubtasel, a cultural and political process of socialization at the heart of contemporary Maya peasant families. The research focus of this study offers rhetoric, composition, and literacy studies two interrelated points of insight tied to the overall Maya conception of the …
Reading With Social, Digital Annotation: Encouraging Engaged Critical Reading In A Challenging Age, Miranda L. Egger
Reading With Social, Digital Annotation: Encouraging Engaged Critical Reading In A Challenging Age, Miranda L. Egger
English Theses & Dissertations
This design-based research study examines the pedagogical role of social, digital annotation in teaching reading as rhetorical invention, particularly the kind of invention necessary for thoughtful democratic participation in the contemporary discursive era, often described as troubled. In this dissertation study, I deployed a classroom-based intervention meant to challenge how educators in rhetoric and composition/writing studies might directly address the acute and exigent discursive struggle in the first-year composition classroom. This study ultimately finds that social, digital annotation invites significant shifts in students’ reading habits, in that Hypothes.is-based annotations yielded a far more complex, multifaceted set of reading skills, behaviors, …