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Ballot Readability And Plain Language, Roger Poole

Master of Arts in Professional Writing Capstones

The goal of this study was to examine the effect that readability and plain language had on voters' responses to Georgia's five legislatively-referred constitutional amendments (LRCA) in the November 2018 election. This study sought to answer the following questions regarding ballot readability and plain language:

1. Do voters distinguish the difference between traditionally composed ballots and plain language ballots?
2. Do voters have a preference between conventional worded ballots and reworded ballot language that improved readability?

Given that partisan lawyers and lobbyists write many state ballot questions, there may be tendencies to compose legislatively-referred constitutional amendments in confusing and unclear language designed …