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Full-Text Articles in Education
Preparing Students For The Real World: Analyzing Public Relations (Pr) Education For Entry-Level Practice In The Health Industry, Olivia Maria Lason
Preparing Students For The Real World: Analyzing Public Relations (Pr) Education For Entry-Level Practice In The Health Industry, Olivia Maria Lason
Seton Hall University Dissertations and Theses (ETDs)
Public relations (PR) agencies are often called upon to service the needs of niche industry areas of practice. These areas include healthcare communication which generates over 15% of firm revenue alone. Agencies are also top-employers of PR graduates, yet literature shows students are not meeting the skills and abilities expected of an entry-level practitioner. This study examined whether entry-level foundational skills and abilities (FSAs) are taught to PR students interested in the health field. Through a content analysis of undergraduate health communication syllabi in PR programs, the study found most FSAs were addressed; however, some areas were lacking. As such, …
How Ebts Might Be Incorporated Into Public Relations Coursework To Promote Deep Learning, Jessica Nerren
How Ebts Might Be Incorporated Into Public Relations Coursework To Promote Deep Learning, Jessica Nerren
Q2S Enhancing Pedagogy
In thinking about How EBTs might be incorporated into public relations coursework to promote deep learning, it was determined there would be multimedia youtube video production assignment, where students make a youtube tutorial on a threshold concept in comm 344, Public Relations Writing. To do this, students approached this in a problem based learning model, and planned for it with a think/pair/share planning session.
Teaching The Introductory Public Relations Course: Pedagogical Recommendations, Lakesha N. Anderson
Teaching The Introductory Public Relations Course: Pedagogical Recommendations, Lakesha N. Anderson
Journal of Communication Pedagogy
This article explores the foundations and the content areas that ground the introductory public relations course. Examples of two assignments designed to help students think critically, apply knowledge, and improve their writing skills are offered, as well as the identification of several challenges both students and instructors face and a brief discussion of the unique advantages provided by this course.
Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder
Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder
MPA/MPP/MPFM Capstone Projects
A changing higher education landscape – rising costs, competition and skepticism – coupled with a changing media and communications landscape – a 24/7 news cycle with fewer local journalists, new technology and the expectation of instant and constant communication – have pushed universities to try to become more effective and efficient in telling their institutional stories to multiple stakeholder groups. Institutional leaders are concerned about how higher education and their institutions present public value and communicate their impact on both the students they graduate and their communities. But how are they using public relations and communications to deliver solutions for …