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Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard
Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard
Dissertations
Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …
Inspire, Fall/Winter 2009: 'Tis The Season, Cedarville College
Inspire, Fall/Winter 2009: 'Tis The Season, Cedarville College
Inspire
No abstract provided.
Inspire, Summer 2009: Classroom Moments, Cedarville College
Inspire, Summer 2009: Classroom Moments, Cedarville College
Inspire
No abstract provided.
Ua68/8/1 History Alumni Newsletter, Wku History
Ua68/8/1 History Alumni Newsletter, Wku History
WKU Archives Records
Newsletter created by the WKU History Department regarding activities in the department, students and alumni.
Inspire, Spring 2009: Beginnings, Cedarville College