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Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Queering The University: Implementing A Systematic & Organizational Approach To Equity, Brian Moore
Queering The University: Implementing A Systematic & Organizational Approach To Equity, Brian Moore
West Chester University Master’s Theses
Too often higher education educators take a lackadaisical approach to solutions surrounding negative queer and trans student experiences; however, educators hold an obligation to foster student success, retention, catalyze identity development, and maximize the human potential of queer and trans students. This master’s thesis develops a systematic and organizational approach to achieving an equitable campus for queer and trans student experience through a critical action research proposal. Utilizing my perspective as queer and trans educator and/or student, I will primarily use the philosophical lens of Friere, hooks, Foucault, and queer theory to support my philosophy of education. Theoretical frameworks from …