Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Education
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a key communication tool for American universities. This research project is an exploratory look at how universities communicate with stakeholders via social media. In particular, the primary purpose is to explore potential emphasis on academic programs relative to the promotion of athletics as a marketing tool to bolster identity and recruit students. 3000 tweets were collected from 130 NCAA Division 1 American universities. In total, roughly 500,000 tweets have been scraped and classified using an automated script to assess tweet content. Particular emphasis was given to the concept of university rebranding as a broader marketing strategy for …
The Cadet Training Program Versus The Student Certification Program: A Study Of It- Support Training Programs At Western Kentucky University, Michael Courtney Moore
The Cadet Training Program Versus The Student Certification Program: A Study Of It- Support Training Programs At Western Kentucky University, Michael Courtney Moore
Masters Theses & Specialist Projects
Technology is a critical component of modern-day success. Advancements in technology have improved communication between individuals and companies. Technological advancements have allowed students to earn college degrees online. People who habitually use technology expect a high level of performance and support. As new technologies are implemented, such as complex web services or new operating systems, the dependence for information technology (IT) support grows in demand. Even learning curves can be cumbersome without proper assistance from IT professionals. Companies and institutions must accommodate user needs by implementing fast, efficient, and friendly support. In order to offer optimal customer support, representatives must …