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Zayed University

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Higher education

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Full-Text Articles in Education

Developing A Success Model Of A Social Student Relationship Management System, Wasef Mater, Monther Aldwairi, Nasim Matar, Waleed Al-Rahmi Feb 2024

Developing A Success Model Of A Social Student Relationship Management System, Wasef Mater, Monther Aldwairi, Nasim Matar, Waleed Al-Rahmi

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Social media's significance in higher education has increased due to its capacity to enhance participation, communication, teamwork, and information sharing. Important notifications, updates, and reminders can be promptly received by all members of the university community, assuring that information is shared with everyone. The objective of this study is to develop a model for a Customer Relationship Management (CRM) system in higher education that is based on social media and intends to increase student satisfaction, loyalty, and profitability. It blends the idea of trust with Delone Mclean success model. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was used to evaluate the …


Digital Transformation In Higher Education: A Framework For Maturity Assessment, Adam Marks, Maytha Al-Ali, Reem Atassi, Abedallah Zaid Abualkishik, Yacine Rezgui Dec 2020

Digital Transformation In Higher Education: A Framework For Maturity Assessment, Adam Marks, Maytha Al-Ali, Reem Atassi, Abedallah Zaid Abualkishik, Yacine Rezgui

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© 2020 Science and Information Organization. All rights reserved. —Literature in digital transformation maturity is scarce. Digital transformation in higher education, especially after COVID-19 is seen as inevitable. This research explores digital transformation maturity and challenges within Higher Education. The significance of this study stems from the role digital transformation plays in today’s knowledge economy. This study proposes a new framework based on Deloitte’s 2019 digital transformation assessment framework with Petkovic 2014 mega and major higher education process mapping. The study triangulates the findings of multiple research instruments, including survey, interviews, case study, and direct observation. The research findings show …


Using Mobile Learning Tools In Higher Education: A Uae Case, Jenny Eppard, Zeina Hojeij, Pinar Ozdemir-Ayber, Marlieke Rodjan-Helder, Sandra Baroudi Jan 2019

Using Mobile Learning Tools In Higher Education: A Uae Case, Jenny Eppard, Zeina Hojeij, Pinar Ozdemir-Ayber, Marlieke Rodjan-Helder, Sandra Baroudi

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© International Association of Online Engineering. Research indicates that mobile learning (ML), has the potential to transform teaching and learning. Despite its benefits, mobile learning adoption is a challenging process which requires support to facilitate its integration. The focus of this article is to investigate the factors that could affect ML acceptance. The quantitative and qualitative data collected from the surveys revealed additional information regarding the pedagogical benefits of and obstacles to mobile learning integration. Even though participants in this study reported to be late adopters of technology, they maintained that ML is useful for learning, specifically ubiquitous learning. Teachers …