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Small And Medium-Sized Enterprise Beauty Salon Employer Strategies Used To Improve Employee Retention, Angela Lynette Loyd
Small And Medium-Sized Enterprise Beauty Salon Employer Strategies Used To Improve Employee Retention, Angela Lynette Loyd
Walden Dissertations and Doctoral Studies
Retention strategies are important to beauty salon leaders as they directly affect retaining a reliable workforce. Grounded in self-determination theory, the purpose of this generic qualitative case study was to explore retention strategies used by some SME beauty salon leaders in the United States to improve employee retention. The participants were five SME beauty salon leaders who retained at least two employees for 2 consecutive years. Data were collected using semistructured interviews and company documents. The four themes from the thematic analysis were leadership, psychological needs satisfaction, motivation, and engagement. A key recommendation is to have SME beauty salon leaders …