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Retail Business Leaders’ Strategies To Increase Employee Engagement And Workforce Productivity, Sada Hye Jaman

Walden Dissertations and Doctoral Studies

Retail leaders face increased performance challenges due to disengaged employees. Disengaged employees cost United States’ organizations $77 billion to $96 billion in lost revenue annually. Grounded in the transformational leadership theory, the purpose of this qualitative multiple case study was to explore strategies retail leaders use to improve employee engagement and increase workforce productivity. Data were gathered from semistructured, face-to-face interviews using open-ended questions with 4 retail business leaders in the eastern region of the United States who effectively used strategies to engage sales associates and increase workforce productivity. Data were analyzed using thematic analysis through inductive coding of phrases …