Education Commons^™

Review Of “The Teacher’S Guide To Media Literacy: Critical Thinking In A Multimedia World” By Cyndy Scheibe And Faith Rogow, Julie Smith

Journal of Media Literacy Education

This article reviews “The Teacher’s Guide to Media Literacy: Critical Thinking in a Multimedia World” by Cyndy Scheibe and Faith Rogow

The Hyperreality Of Daniel Boorstin, Stephanie L. Viens

Journal of Media Literacy Education

Early media theorists can help us to link the past and present of media literacy to pose new questions and gain new knowledge. Historian, author and Librarian on Congress Daniel Boorstin (1914 – 2004) played an important role in increasing public awareness of the constructed nature of media representations. Connections are explored between constructed reality, technological advances, media literacy education, and the current work of media scholar Douglas Rushkoff on presentist society. Daniel Boorstin helped recognize the changing nature of knowledge in an image-saturated environment and influenced a new generation of theorists, scholars and educators who have advanced the …

The Core Concepts: Fundamental To Media Literacy Yesterday, Today And Tomorrow, Tessa Jolls, Carolyn Wilson

Journal of Media Literacy Education

“New media” does not change the essence of what media literacy is, nor does it affect its ongoing importance in society. Len Masterman, a UK-based professor, published his ground-breaking books in the 1980’s and laid the foundation for media literacy to be taught to elementary and secondary students in a systematic way that is consistent, replicable, measurable and scalable on a global basis – and thus, timeless. Masterman’s key insight was that the central unifying concept of media education is that of representation: media are symbolic sign systems that must be decoded. This paper explores the development and the application …

Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee

Journal of Media Literacy Education

Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in …

Media Now: A Historical Review Of A Media Literacy Curriculum, Yonty Friesem, Diane Quaglia Beltran, Ed Crane

Journal of Media Literacy Education

The Elizabeth Thoman Archive at the Harrington School of Communication and Media, University of Rhode Island, has the last complete kit of one of the milestones in the early chronology of media literacy, the 1972 Media Now curriculum. This curriculum was the first of its kind, using self-contained lesson modules that were part of a larger series of kits, text references, and accompanying workbook. Its self-directed learning model gave students the opportunity to learn about the media, by doing, responding to, and reflecting on core concepts of media production. Using physical artifacts from the Media Now kit, historical documents, promotional …

Why History Matters For Media Literacy Education, Michael Robbgrieco

Journal of Media Literacy Education

The ways people have publicly discussed and written about media literacy in the past have great bearing on how citizens, educators and learners are able to think about and practice their own media literacy. Our concepts of media literacy have evolved over time in response to changing contexts of media studies and educational discourses as well as changes in communication technologies, media industries, politics, and popular culture. My research on the history of Media&Values magazine 1977-1993, made possible by the Elizabeth Thoman Media Literacy Archive, illustrates how tracing developments of media literacy concepts over time can give us much needed …

Introduction To Media Literacy History, Sarah Bordac

Journal of Media Literacy Education

Why is it important for us to consider the history of media literacy? Beyond forging connections of the past to the present, exploring the history of the field can deepen intellectual curiosity and understanding for those who work in media literacy education, ignite interest in others, and drive investigation into understanding the relationships of the facets and fundamentals of media literacy from past to present and into the future. The theme of leadership emerges from questions such as: How do people build programs? How does information get disseminated? What were the challenges? Who were the learners? Who were the teachers? …

Creating Critical Viewers, Renee Cherow-O'Leary

Journal of Media Literacy Education

This essay is a personal reflection on the implementation of Creating Critical Viewers, a national media literacy program sponsored by the National Academy of Television Arts and Sciences (NATAS), an industry association, in 1995. The television industry’s decision to develop a media literacy curriculum in the 1990s was a powerful statement by certain broadcasters to take seriously the ethical and social questions being raised about the impact of their work and to learn how to address those questions through education.

Cinekyd: Exploring The Origins Of Youth Media Production, Renee Hobbs, David Cooper Moore

Journal of Media Literacy Education

No abstract provided.

Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta

Biology, Chemistry, and Environmental Sciences Faculty Articles and Research

Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate 60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of the traffic, suggesting the need to actively promote websites to drive visitation. However, the number of visits referred to the website per social media post varied depending on the social …

An Interpretive Plan Guide For Wilderness Park In Lincoln, Nebraska, Rachel J. Ward

Community and Regional Planning Program: Professional Projects

Wilderness Park, located in Lancaster County, Nebraska, is a public park of unique ecological and historical value to the city of Lincoln and to the surrounding region. The natural and historical features of the park present an opportunity to communicate environmental and historical topics that are relevant on local, national, and global levels, as well as inspire a lively sense of pride in the community. The problem is that many topics relevant to Wilderness Park are not currently being interpreted at the park, and that there are relatively few interpretive resources available to park visitors.

The purpose of this project …

Hermes, Technical Communicator Of The Gods: The Theory, Design, And Creation Of A Persuasive Game For Technical Communication, Eric Walsh

USF Tampa Graduate Theses and Dissertations

For my thesis, I have undertaken the creation of a persuasive game to advance a particular argument of the way that work is performed in the field of technical communication. Designed using procedural rhetoric, with an attention to aesthetics, fun, and the qualities that make games viable pedagogical tools, my game has been programmed using HTML5 and JavaScript, and made freely available online at RhetoricalGamer.com. This written document is meant to serve as a supplement to the game, providing a rationale for the use of games in education and in technical communication; a definition of procedural rhetoric and the necessary …

Review: The Media Ecosystem: What Ecology Can Teach Us About Responsible Media Practice, Ju-Pong Lin

Journal of Media Literacy Education

No abstract provided.

Review: Arts, Media And Justice: Multimodal Explorations With Youth (2013), Kelsey Greene

Journal of Media Literacy Education

No abstract provided.

Review: Slam School: Learning Through Conflict In The Hip-Hop And Spoken Word Classroom, Emily Bailin

Journal of Media Literacy Education

No abstract provided.

A Media Literacy Education Approach To Teaching Adolescents Comprehensive Sexual Health Education, Tracy Marie Scull, Christina V. Malik, Janis Beth Kupersmidt

Journal of Media Literacy Education

As states are moving toward comprehensive sexual health education, educators require engaging and effective curricula. This pre-post study (N=64) examined the feasibility of a comprehensive, media literacy education program for influencing adolescents’ sexual health and media literacy outcomes. After the program, participants were more likely to have the intention to use condoms during sex and talk to partners, parents, or medical professionals prior to sex. Media literacy outcomes included decreased perceived realism of and increased skepticism of media messages and improved media deconstruction skills. Overall, the results suggest that media literacy has the potential for positively influencing sexual health decisions.

Commedia: Rhetoric And Technology In The Media Commons, Conor James Shaw-Draves

Wayne State University Dissertations

This dissertation analyzes the organization of individuals through online social media applications and other community-building websites, such as Facebook, Wikipedia, Google Maps, and online classrooms, using the Aristotelian rhetorical concept of the commonplaces as well as political, critical, and legal theory. Based on these analyses, this dissertation also provides pedagogical recommendations for the teaching of writing with technology in both online and physical classrooms.

Slaying The Assessment Dragon: One Department’S Efforts To Tame The Beast And Survive As The Knights In Shining Armor, Mary M. Eicholtz, Jay Baglia

Journal of the Association for Communication Administration

Assessment looms large across our campuses as an instrument of evaluation, accountability, and development. Communication departments are called on to establish assessment programs for their graduate and undergraduate curriculum programs. Additionally, departments that offer courses in the general education programs are often the first departments approached for assessment of those courses as part of general education assessment. This case study describes the successes and challenges of a communication department’s experience in establishing and maintaining a general education assessment program of their Basic Oral Communication course. Preliminary data and analysis is included in reporting the outcome of these efforts.

Editor's Note, Janie M. H. Fritz

Journal of the Association for Communication Administration

This is the Editor’s Note to Volume 33, Issue 2 of the Journal of the Association for Communication Administration.

Back To The Future: Cicero's Five Canons As An Assessment Framework, Jeanne M. Persuit, Julie-Ann Scott, Richard K. Olsen

Journal of the Association for Communication Administration

Responding to an external mandate to engage in program level assessment, an assessment ad hoc committee within a large and broadly focused communication studies department invokes the Five Canons as the framework for an imbedded assessment process. The article explores the challenges that the Five Canons helped resolve and the unique organizational and curricular advantages that the Five Canons offer.

An Explanation Of Course Flipping And Its Application To Basic Course Instruction, Mary Mino

Journal of the Association for Communication Administration

Flipping courses has become a topic of interest for communication instructors. This essay’s primary purpose is to assist communication educators and administrators in understanding course flipping as an instructional delivery approach. Course flipping, encouraging consistent active student learning during class sessions and appropriately using technology (or another means) to prepare students for these sessions, has most effectively accentuated instructional objectives. In fact, flipping the basic course has significantly increased students’ understanding of the relevance of the course and positively affected performance outcomes. In addition, to help instructors who want to employ this approach, a process in which they can engage …

Complete Issue, Volume 33, Issue 1

Journal of the Association for Communication Administration

This is the complete issue for Volume 33, Issue 1 of the Journal of the Association for Communication Administration.

Exploring The Educational Value Of The Undergraduate Teaching Apprentice (Uta) Experience, Molly Reynolds, Deanna Sellnow, Katharine Head, Kathryn E. Anthony

Journal of the Association for Communication Administration

Employing graduate students as teaching assistants (GTAs) is a common practice in universities across the United States. Using undergraduate students as teaching assistants/apprentices (UTAs), however, is not only less common but also often sparks debate among various stakeholder groups (e.g., teachers, administrators, community members). Moreover, relatively little empirical research has been published to support arguments on either side of the issue. The present study extends research by providing evidence to support the educational value of employing UTAs as teaching apprentices. More specifically, researchers conducted a grounded theory qualitative analysis of free-write essay responses collected from 33 UTAs throughout the course …

Editor's Note, Janie M. H. Fritz

Journal of the Association for Communication Administration

This is the Editor’s Note to Volume 33, Issue 1 of the Journal of the Association for Communication Administration.

Teaching Communication Ethics As Central To The Discipline, Robert L. Ballard, Leeanne M. Bell Mcmanus, Annette M. Holba, Spoma Jovanovic, Paula S. Tompkins, Lori J. N. Charron, Melba L. Hoffer, Michelle A. Leavitt, Tammy Swenson-Lepper

Journal of the Association for Communication Administration

Communication ethics as a field of study within the communication discipline has made significant contributions in a variety of areas, including teaching. This paper offers an historical overview of communication ethics, with special attention to four major approaches to pedagogy – ethics in human communication, moral psychology and intuition, a communication ethics framework, and a critical communication ethics pedagogy. For the department seeking to incorporate communication ethics through stand-alone courses or throughout curricula, the authors suggest ways for communication administrators to address questions of desired competencies for communication graduates, and to articulate related learning outcomes. Future recommendations for the field …

From The Voice Of The President: Advancing The Discipline Through Communication Leadership, Amanda Mckendree, Christina Mcdowell Marinchak

Journal of the Association for Communication Administration

College and university presidents hold significant leadership positions not only in an administrative capacity, but also in their respective academic disciplines. This summary report presents results from a study of college and university presidents who hold an academic degree in communication at any level (BA, MA, and/or Ph.D.). The interview findings are organized according to the following major themes: Disciplinary identity, Ethical communication, Communication leadership, and Advocacy within the discipline. The summary report concludes by highlighting responses to the interview findings from top leaders within the communication discipline.

Informing The Undergraduate Teaching Assistant (Uta) Debate, Deanna D. Sellnow

Journal of the Association for Communication Administration

Inherent in the job of communication administrators (e.g., basic course directors, chairs, directors, deans) is the never-ending challenge of finding the right balance between economic efficiency and instructional integrity in terms of course delivery. Therefore, the question we continually struggle to answer is where to find balance with regard to compromising educational quality for financial frugality. Although always an issue, this subject is spotlighted prominently today as funding support for higher education wanes. The proliferation of online courses now being offered (e.g., MOOCs/massive open online courses) serves as a prime example.

Mentoring Faculty Members Into (And Away From) Serving As Department Chair, Sue Pendell

Journal of the Association for Communication Administration

Briefly Noted: Mentoring Faculty Members into (and away from) Serving as Department Chair.

The Undergraduate Teaching Assistant: Scholarship In The Classroom, Sarah M. Flinko, Ronald C. Arnett

Journal of the Association for Communication Administration

This essay casts the role of the Undergraduate Teaching Assistant (UTA) within a Kantanian sense of imagination—the not yet pushes off of the actual and the tangible (Kant, 1781/1963). The UTA accesses a temporal glimpse into a professional scholar/teacher vocation through experience in a lived context that unites teaching and scholarship. The role of the UTA offers what Martin Buber (1965/1988) called “imagining the real” (p. 60), a moment of creative ingenuity that begins with the doing of concrete tasks within the profession.

Gauging The Alignment Between School And Work: An Activity Theory Analysis Of Police Report Writing Instruction, Marianna R. Hendricks

Open Access Theses & Dissertations

This Dissertation is based on a fifteen-month study of police report writing instruction at one agency, connecting the curriculum at the training academy, field training, and the needs and expectations of multiple report audiences and users. It draws from Rhetorical Genre Studies (Miller, 1984; Russell, 2009), Activity Theory (Engeström, 2008), and Situated Learning (Lave and Wenger, 1991; Dias, Freedman, Medway, and Paré, 1999) to explore how novices learn a new genre through activity, and how this is complicated by a transition between school and work outside of a university context. Specifically, it focuses on the role of andragogical (rather than …