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Full-Text Articles in Education
Social Media In Baptist Churches, Robin Amankwah
Social Media In Baptist Churches, Robin Amankwah
Dissertations
The integration of social media into Chicago Baptist Churches congregants recently increased over the last few years. This research study allowed church leaders to determine if social media was an effective media outlet in Baptist churches on the Southside of Chicago. The evaluation research approach was to assess the effectiveness of social media, in particular Facebook and Instagram. Within this conceptual framework, the researcher was able to produced flexible, fixed, and multi-design strategies to abstract a full spectrum of evaluation. The subsequent methodology focused on the dual use of social media and themes that coincide, specifically, marketing, politics, communication awareness, …
Crafting The Message: The Complex Process Behind Presidential Communication In Higher Education, Jon Mcnaughtan, Patricia Ryan Pal
Crafting The Message: The Complex Process Behind Presidential Communication In Higher Education, Jon Mcnaughtan, Patricia Ryan Pal
Journal of Research on the College President
University presidents engage in formal and informal communicationthrough multiple modes of communication. While scholars have studied the content and motivations behind presidential communication, this study provides insight into the process that university presidents engage in when crafting public statements. Utilizing interviews with presidents (8) and vice-presidents of communication (4) at U.S. flagship universities, we employ the cognitive process writing theory to develop a process model of presidential communication,while highlighting how presidents describe their experiences crafting communication. Results highlight thepresident’sperception of theirroleas instigator of communication, the involvementof other senior leaders (e.g., legal counsel, chief of staff, etc.), andinsight into thecomplex process …
Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi
Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi
Diane Fittipaldi
The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 …