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Conflict Management Video Training For Retail Associates, Tisch Cistrunk-Parmelee

Regis University Student Publications (comprehensive collection)

Retail associates are encountering customer conflict at an ever-increasing rate. Mistreatment by customers includes insults, name-calling, threats, and violence. Job satisfaction for associates is on the decline as a result. This Capstone project proposes retail associates are not trained in managing customer conflict. Forty-six retail associates completed a 22-question survey and watched five embedded video microlessons (lessons between one and three minutes). The video showed retail associates how to recognize, assess, and manage customer conflict through self-awareness and mindful engagement. Through grounded theory and qualitative research methods, this study confirms that retail associates’ job satisfaction can improve with conflict management …