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Predicting Covid-19 Risk Information-Seeking Behaviors In Relation To Food Purchasing Concerns, Taylor Ruth, Quisto Settle, Joy N. Rumble
Predicting Covid-19 Risk Information-Seeking Behaviors In Relation To Food Purchasing Concerns, Taylor Ruth, Quisto Settle, Joy N. Rumble
Journal of Human Sciences and Extension
COVID-19 drastically altered the way consumers shopped for food as they had to adhere to recommendations for social distancing. However, the public has been divided across political parties in their assessment of the severity of COVID-19 and must filter through misinformation related to the pandemic to make informed choices for personal safety. Therefore, the purpose of this study was to explore the influences on Oklahoma consumers’ risk information-seeking behaviors about COVID-19 within the context of risk perceptions while shopping for food. The Risk Information Seek and Processing (RISP) model and cultural cognition provided the framework for this study. An online …