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Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Mass Communication

Journal

2019

Media literacy

Articles 1 - 9 of 9

Full-Text Articles in Education

Commercials As Social Studies Curriculum: Bridging Content & Media Literacy, Shanedra D. Nowell Nov 2019

Commercials As Social Studies Curriculum: Bridging Content & Media Literacy, Shanedra D. Nowell

Journal of Media Literacy Education

This essay explores ways television commercials can teach both media literacy skills and social studies content knowledge. Because of their brevity and concise messages, commercials offer teachers a wide assortment of engaging, content focused lesson topics that can be used to introduce new ideas, as writing or discussion prompts to further explore concepts, or as creative media projects to assess the content and media literacy knowledge. I examine different approaches to integrate commercials into social studies classes and include resources to guide students through deconstructing commercials, understanding advertisers’ creative techniques and appeals, and creating their own commercials.


Mediacy: A Way To Enrich Media Literacy, Eva Berger, Robert K. Logan, Anat Ringel, Andrey Miroshnichenko Nov 2019

Mediacy: A Way To Enrich Media Literacy, Eva Berger, Robert K. Logan, Anat Ringel, Andrey Miroshnichenko

Journal of Media Literacy Education

We propose that the discipline or practice of media literacy defined as the ability to access, analyze, evaluate and create media in a variety of forms can be enriched and made more effective by incorporating two of Marshall McLuhan’s insights into the nature of media. The first insight is that the effects of media that are independent of their content and intended function are subliminal and they are important because they “shape and control the scale and form of human association and action.” The second insight is that the notion of media includes not just communication media but also all …


Professors’ Perspectives On Truth-Seeking And New Literacy, Zachary W. Arth, Darrin J. Griffin, William J. Earnest Nov 2019

Professors’ Perspectives On Truth-Seeking And New Literacy, Zachary W. Arth, Darrin J. Griffin, William J. Earnest

Journal of Media Literacy Education

New media and new literacy are essential in our contemporary paradigms of education and communication research. Though truth-seeking is one of the primary objectives inherent in higher education, the process for students may be less clear than it may be for trained academics or professors. The current study sought to explore how professors recommend that students seek truth in the information age. Relying on an assignment from a communication course, this study examined responses from student-led interviews with professors from across the U.S. and categorized trends in their recommendations for students. Overall twelve themes taken from advice on student truth-seeking …


History Of Youth Media Production In Maine 1960-2010, Gemma A.P. Scott Nov 2019

History Of Youth Media Production In Maine 1960-2010, Gemma A.P. Scott

Journal of Media Literacy Education

Research in media literacy seeks to understand multiple branches of inquiry, including the practice of media production. Youth in Maine have produced media independently and in organized venues for more than 50 years. This paper describes results from surveying primary source materials produced by youth in Maine between 1960 and the 2000s. Research started with media artifacts, looking to primary source materials to understand what, if anything, can be revealed from their content. A deep dive into the provenance of archival collections uncovered stories of a local history of youth media production, and expanded the inquiry to identify who was …


News Literacy And Fake News Curriculum: School Librarians’ Perceptions Of Pedagogical Practices, Lesley Farmer Nov 2019

News Literacy And Fake News Curriculum: School Librarians’ Perceptions Of Pedagogical Practices, Lesley Farmer

Journal of Media Literacy Education

The high profile of fake news reveals underlying trends in the production and consumption of news. While news literacy is a lifelong skill, the logical time to start teaching such literacy is in K-12 educational settings, so that all people have the opportunity to learn and practice news literacy. School librarians can play a critical role in helping students gain news literacy competence. This study investigated the needs for K-12 students to be news literate and their current level of skills as perceived by in-service teachers and school librarians in California. Respondents thought that their students were most competent at …


Measuring Media Literacy Inquiry In Higher Education: Innovation In Assessment, Evelien Schilder, Theresa Redmond Aug 2019

Measuring Media Literacy Inquiry In Higher Education: Innovation In Assessment, Evelien Schilder, Theresa Redmond

Journal of Media Literacy Education

The ability to critically access, analyze, evaluate, and create media messages is crucial in the process of becoming an informed and engaged citizen throughout life. Asking critical questions is not only a valuable dimension of media literacy, but also an indispensable aspect of participating in a democracy. Yet, measuring the effectiveness of media literacy is still a major challenge for the field. It is unclear to what extent people of all ages may engage in critical questioning habits with regards to media. To address this gap, we studied the changes in critical questioning habits for college-aged students enrolled in media …


Media Literacy Education In The Age Of Machine Learning, Teemu Valtonen, Matti Tedre, Kati Mäkitalo, Henriikka Vartiainen Aug 2019

Media Literacy Education In The Age Of Machine Learning, Teemu Valtonen, Matti Tedre, Kati Mäkitalo, Henriikka Vartiainen

Journal of Media Literacy Education

The media environment has radically changed over the past few decades. Transition and transformation of media platforms has enabled algorithms and automation to take over media processes such as production, content generation, curation, delivery, recommendation, and filtering of information. It has also enabled tracking of users’ actions, data mining, profiling, and the use of computational and machine learning techniques for purposes like behavior engineering, targeted advertisement, spread of mis- and disinformation, swaying political moods, and many others. In the field of media literacy education, the need to understand algorithm-driven media requires educators to re-think the connections between media literacy education …


Media Literacy Education For All Ages, Päivi Rasi, Hanna Vuojärvi, Heli Ruokamo Aug 2019

Media Literacy Education For All Ages, Päivi Rasi, Hanna Vuojärvi, Heli Ruokamo

Journal of Media Literacy Education

This special issue of the Journal of Media Literacy Education explores the role of media literacy across the lifespan. Media literacy education interventions must be designed to meet the needs of individuals of different ages by understanding the life roles and goals that they have across the lifespan. Different pedagogical strategies are required to effectively address the media literacy competencies of young children, teens, adults, parents, and older adults. In old age, media literacy education may support cognitive functioning and social relationships and help people critically assess health-related information and services. Adopting a life course perspective enables the examination of …


A Case For The Common Good: How Training In Faith-Based Media Literacy Helped Teachers Address Social Justice Issues In The Classroom, Maria Rosalia Tenorio De Azevedo Apr 2019

A Case For The Common Good: How Training In Faith-Based Media Literacy Helped Teachers Address Social Justice Issues In The Classroom, Maria Rosalia Tenorio De Azevedo

Journal of Media Literacy Education

This case study reveals how a faith-based initiative offering structured teacher training in media literacy. The program is centered in Catholic Social Teaching, encouraging the use of critical media literacy in the classroom to aid the learning of social justice issues. The critical literacy of Paulo Freire serves as theoretical framework to help answer the research question: How has a teacher training program in faith-based media literacy influenced teachers’ practice when addressing social justice issues in the classroom? This case study relates the accounts of a middle school teacher, a high school teacher, and a college professor, graduates of the …