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Full-Text Articles in Education
A Lot Like The Other: Parents’ Consumer Responses To Brand-Modified Product Placements In Children’S Programming, Zijian Gong, Steven Holiday
A Lot Like The Other: Parents’ Consumer Responses To Brand-Modified Product Placements In Children’S Programming, Zijian Gong, Steven Holiday
Journal of Media Literacy Education
This research examined whether parents can recognize modified brands in children’s programming, and whether program educational value and active mediation intention would moderate perceptions of modified brand references. An experiment was conducted with 109 parents of child(ren) between 3-6 years old. Participants watched clips that systematically varied in brand reference type (i.e., actual v. modified brands) in product placements and program educational value. Results indicated modified brands were as recognizable as actual brands. Product placements in high educational value programs were less recognizable but generated more positive attitudes toward the brand than product placements in low educational value programs. The …
Media Literacy Education For All Ages, Päivi Rasi, Hanna Vuojärvi, Heli Ruokamo
Media Literacy Education For All Ages, Päivi Rasi, Hanna Vuojärvi, Heli Ruokamo
Journal of Media Literacy Education
This special issue of the Journal of Media Literacy Education explores the role of media literacy across the lifespan. Media literacy education interventions must be designed to meet the needs of individuals of different ages by understanding the life roles and goals that they have across the lifespan. Different pedagogical strategies are required to effectively address the media literacy competencies of young children, teens, adults, parents, and older adults. In old age, media literacy education may support cognitive functioning and social relationships and help people critically assess health-related information and services. Adopting a life course perspective enables the examination of …
Predicting Parental Mediation Behaviors: The Direct And Indirect Influence Of Parents’ Critical Thinking About Media And Attitudes About Parent-Child Interactions, Eric E. Rasmussen, Shawna R. White, Andy J. King, Steven Holiday, Rebecca L. Densley
Predicting Parental Mediation Behaviors: The Direct And Indirect Influence Of Parents’ Critical Thinking About Media And Attitudes About Parent-Child Interactions, Eric E. Rasmussen, Shawna R. White, Andy J. King, Steven Holiday, Rebecca L. Densley
Journal of Media Literacy Education
Many parents fail to interact with their children regularly about media content and past research has identified few predictors of parents’ engagement in parental mediation behaviors. The present study explored the relationship between parents’ critical thinking about media and parents’ provision of both active and restrictive mediation of television content. Results revealed that parents’ critical thinking about media is positively associated with both active and restrictive mediation, relationships mediated by parents’ attitudes toward parent-child interactions about media. These findings suggest that media literacy programs aimed at improving parents’ critical thinking about media may be an effective way to alter children’s …
Review: Sexualized Media Messages And Our Children: Teaching Kids To Be Smart Critics And Consumers, Becky Michelson
Review: Sexualized Media Messages And Our Children: Teaching Kids To Be Smart Critics And Consumers, Becky Michelson
Journal of Media Literacy Education
Today’s youth are exposed to sexualized media at an alarming rate. The inundation of sexuality and gender stereotypes is further perpetuated by youth interactions with celebrity culture, the search for fame, and social media. In her book, Sexualized Media Messages and Our Children: Teaching Kids to be Smart Critics and Consumers, Jennifer Shewmaker explains the increasingly sexualized media’s effects on the self-esteem, identity formations, and sexual behavior of youth. Shewmaker offers a research-based approach to the detrimental effects of media that is supplemented by case studies, interactive media critique exercises, and discussion pointers for influential adults and educators in …
Cinekyd: Exploring The Origins Of Youth Media Production, Renee Hobbs, David Cooper Moore
Cinekyd: Exploring The Origins Of Youth Media Production, Renee Hobbs, David Cooper Moore
Journal of Media Literacy Education
No abstract provided.
Improvization And Strategic Risk Taking In Informal Learning With Digital Media Literacy, Renee Hobbs
Improvization And Strategic Risk Taking In Informal Learning With Digital Media Literacy, Renee Hobbs
Renee Hobbs
The city provides a rich array of learning opportunities for young children. However, in many urban schools, often it can be logistically difficult to get young children out of the building. But when elementary children are encouraged to view the city as a classroom and use digital media to explore and represent their neighborhoods, they can be inspired by the unpredictable events of daily life to ask naive, critical and sometimes troubling questions. This paper presents a case study of a teacher in an informal media literacy learning environment who worked with a group of 9-year-olds in Philadelphia. It documents …
African-American Children’S Active Reasoning About Media Texts As A Precursor To Media Literacy., Renee Hobbs
African-American Children’S Active Reasoning About Media Texts As A Precursor To Media Literacy., Renee Hobbs
Renee Hobbs
No abstract provided.