Education Commons^™

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Digital Initiatives Symposium

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …

A Qualitative Look Into Repair Practices, Jumana Labib

Undergraduate Student Research Internships Conference

This research poster is based on a working research paper which moves beyond the traditional scope of repair and examines the Right to Repair movement from a smaller, more personal lens by detailing the 6 categorical impediments as dubbed by Dr. Alissa Centivany (design, law, economic/business strategy, material asymmetry, informational asymmetry, and social impediments) have continuously inhibited repair and affected repair practices, which has consequently had larger implications (environmental, economic, social, etc.) on ourselves, our objects, and our world. The poster builds upon my research from last year (see "The Right to Repair: (Re)building a better future"), this time pulling …

Creating A Healthy Rural Ecosystem For Community Vitality: Developing Rural Community Business Research, Karalyn Kutzer, Dr. Emily Newell

Thinking Matters Symposium

The objective of this project is to create a model of and mechanism for statewide, systematic data collection to support workforce development pathways for P-20 students in rural Maine to ensure the long-term vitality and success of these communities. Businesses, as sites of financial and social capital development, can be more thoughtfully calibrated to local workforce needs in these communities. However, data is not currently made available to businesses and community leaders that would allow them to make thoughtful decisions about how to use community resources and time in order to create these partnerships. Businesses and economic growth in rural …

The Right To Repair: (Re)Building A Better Future, Jumana Labib

Undergraduate Student Research Internships Conference

The goal of this research project was to take a multi-faceted, interdisciplinary approach to research and examine the Right to Repair movement’s progress, current repair practices, impediments, and imperatives, and the various large-scale implications (environmental, economic, social, etc.) stemming from diminished consumer freedom as a result of increased corporate greed and lack of governmental regulations with regards to repair and the environment. This poster exhibits the highlights of my general research project on the Right to Repair movement over the course of this four month internship, and aims to disseminate information about the movement to the wider public in an …

Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton

Atlantic Marketing Association Proceedings

No abstract provided.

Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson

Atlantic Marketing Association Proceedings

No abstract provided.

Using Social Media To Improve Student Engagement And Learning, Tommy Hsu

Atlantic Marketing Association Proceedings

No abstract provided.

Marketing Analysis Of Scholarly Journals In A Social World, Hunter Watson

Discovery Day - Prescott

The next methodology to the Airline Quality Rating (AQR) Social Media metrics is to determine if scholarly platforms for future use can benefit the AQR. The AQR authored by Dr. Brent Bowen and Dr. Dean Headley introduced the Airline Quality Rating (AQR) in 1993 as an objective method for comparing and scoring airline performance in areas deemed to be important for consumers. The quantitative metrics from utilizing new marketing techniques have increased the audience members attracted to this report. With a digitalized driven society, social media has been the main benefactor in gaining new attention. Continuing on the process to …

Factors Influencing Student Selection Of A Collegiate Aviation Program, Matthew J. Romero, Jose R. Ruiz Ph.D.

ASA Multidisciplinary Research Symposium

This study aims to identify the most influential characteristics that drive undergraduate students to select collegiate aviation flight programs in the US. Using preference aggregation techniques, a list of the most influential attributes is created as a result of the investigation.

What Factors Affect General Aviation Pilot Adoption Of Electronic Flight Bags?, Troy E. Techau

National Training Aircraft Symposium (NTAS)

Why do some pilots choose to use electronic flight bags (EFBs) in their flight operations, yet others continue to rely on traditional avionics and paper charts? Does the use of EFBs differ by age, gender, or flight experience?

EFBs, now a common tool in aviation, can display navigational charts, weather, and traffic information, and automate calculation of critical fuel and aircraft performance data. Research that uses EFBs as interactive nodes to exchange data with the System-Wide Information Management (SWIM) network is underway. Understanding what factors may explain differences in pilot adoption and use of EFB technology could shape regulations governing …

Transforming Services: A Year Of Investigating User-Centered Marketing Strategies And Information Literacy Programming For Graduate Students, Lisa M. Martin, Porcia N. Vaughn

Transforming Libraries for Graduate Students

The University of Houston (UH) is a Carnegie-designated Tier One public research university that strives to serve more than 7,000 graduate and professional students. Graduate students have been historically underserved by the UH Libraries, however, in recent years the Libraries have made expanding services to graduate students a strategic initiative. UH Library administration has designated targeting specific user groups, including graduate students, with revitalized marketing and innovative programing a high priority.

Two project teams were established within the Liaison Services Department to investigate the role of liaison services in graduate education. Project Team 1 investigated best practices for marketing existing …

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …

Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson

eCULTURE

Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ECU courses, …

2015 Oklahoma Research Day Full Program, Northeastern State University

Oklahoma Research Day Abstracts

This document contains all abstracts from the 2015 Oklahoma Research Day held at Northeastern State University.

Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins

The Mid-America Print Council Conference

This panel will explore the link between today’s small press movement and the formal aspects of commercial printing during the American 20th century. Panelists include Christine Medley , Philip Gattuso, and Nancy Bernardo.

Using as its primary example letterhead from defunct companies in Detroit, and secondarily, specimens of business and legal letterhead from other urban centers of the industrial United States, this panel will examine and discuss: What did letterhead represent to 20th century printers in local markets such as Detroit? What is the significance of printed letterhead, and stationery, to the art of small press printing in post-industrial cities …

02. Business, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

04. Finance, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

03. Economics, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

05. Information Operations Management, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

06. Management, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

07. Marketing, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

01. Accounting, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

07. Marketing, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.