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Articles 1 - 2 of 2
Full-Text Articles in Education
What Can Student Affairs Learn From Nielsen Audio? Benefits Of Using A Modified Arbitron Assessment In Higher Education, Oscar T. Mcknight Ph.D., Kerri Carmichael, Jonathan Locust Jr
What Can Student Affairs Learn From Nielsen Audio? Benefits Of Using A Modified Arbitron Assessment In Higher Education, Oscar T. Mcknight Ph.D., Kerri Carmichael, Jonathan Locust Jr
Oscar T McKnight Ph.D.
This presentation explores the history and evolution of an Arbitron assessment model (Nielsen Audio) when applied in higher education, specifically Student Affairs. Highlighted are the differences between traditional models of Student Affairs assessments and a modified Arbitron assessment. This new Student Affairs assessment model allows an institutional researcher to study student feedback minute to minute, day to day, week to week basis, etc. Discussed are the strengths and weaknesses of a Nielsen Audio model when applied to Student Affairs.
Examining The Use Of Focus Groups In Economic Development Initiatives, Oscar T. Mcknight, Ronald Paugh, Brian Nestor, Shawn Yambor
Examining The Use Of Focus Groups In Economic Development Initiatives, Oscar T. Mcknight, Ronald Paugh, Brian Nestor, Shawn Yambor
Oscar T McKnight Ph.D.
City officials often use focus groups in economic development. However, findings indicate that group dynamics can threaten validity when seeking consensus. Data suggest a strong rebound effect for participants to return to their earlier pre-focus group assessment beliefs. Introduced is the ‘BUCKS’ Planning Model for facilitating city economic development initiatives.