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Full-Text Articles in Education

Bilingual Typography: Study Of The Linguistic Landscape Of Jeddah, Kingdom Of Saudi Arabia, Shayna Tova Blum Oct 2014

Bilingual Typography: Study Of The Linguistic Landscape Of Jeddah, Kingdom Of Saudi Arabia, Shayna Tova Blum

Faculty and Staff Publications

Abstract: With the rise of globalization and the spread of Western culture across the globe, the use of English as an “international” language is often represented in bilingual and multilingual typographic signage. Throughout the Middle East North Africa and the Gulf region, the integration of Arabic and Latin letterforms is commonly viewed within the signage of storefronts, street signs, advertising billboards, and informational materials. This paper explores the use of bilingual/multilingual typography within the linguistic landscape of Jeddah, Saudi Arabia.


Chinese Undergraduate Students’ Preference For Chinese Tas And American Tas In The U.S. Context, Ruochen Li Oct 2014

Chinese Undergraduate Students’ Preference For Chinese Tas And American Tas In The U.S. Context, Ruochen Li

Open Access Theses

This study researches and compares Chinese undergraduate students' (N=70) perceptions of and preferences for American TAs and Chinese TAs, and identifies factors that play significant roles in influencing Chinese students' perceptions and preferences. Multiple independent variables were measured, including age; gender; years at Purdue; years in the U.S.; GPA; overall TOEFL score; experiences with Chinese TAs; effectiveness of Chinese TAs; effectiveness of American TAs; English ability of Chinese TAs; and native speaker preference, ethnic identity, and level of acculturation, among which ethnic identity and level of acculturation are the major variables the current study aims to examine. Preference for Chinese …


Interpreting, Stephanie Jo Kent Aug 2014

Interpreting, Stephanie Jo Kent

Doctoral Dissertations

What do community interpreting for the Deaf in western societies, conference interpreting for the European Parliament, and language brokering in international management have in common? Academic research and professional training have historically emphasized the linguistic and cognitive challenges of interpreting, neglecting or ignoring the social aspects that structure communication. All forms of interpreting are inherently social; they involve relationships among at least three people and two languages. The contexts explored here, American Sign Language/English interpreting and spoken language interpreting within the European Parliament, show that simultaneous interpreting involves attitudes, norms and values about intercultural communication that overemphasize information and discount …