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Congruent And Incongruent Effects Of Ethnic Music On Ethnic Menu Item Selection, Ryan David Muniz
Congruent And Incongruent Effects Of Ethnic Music On Ethnic Menu Item Selection, Ryan David Muniz
Graduate Theses and Dissertations
This study investigated what impact ethnic music had on ethnic menu item selection. College students were randomly divided into three groups and listened to one randomly assigned sound treatment in sensory booths. Three hundred and five participants completed the questionnaire with measures of expected price value and willingness to pay value. One of the groups listened to an Italian folk music, the second group listened to a Thai folk music, and the third group listened to a restaurant background noise in order to examine if the music will impact each participant menu items selection and perceived price values. The result …
Characteristics Of Quality Agricultural Magazine Capstone Courses Based On The Five R'S Model, Traci Nicole Rushing
Characteristics Of Quality Agricultural Magazine Capstone Courses Based On The Five R'S Model, Traci Nicole Rushing
Graduate Theses and Dissertations
This study sought to assess students' and instructors' perceptions regarding the value of an agricultural communications magazine capstone course at three universities that were identified as exemplary in an effort to describe the characteristics leading to the course's success. Using a qualitative survey methodology, the investigator administered an open-response survey, conducted personal interviews with purposively-selected students in each course and the instructors, and made field observations. Both the interviews and the surveys consisted of six, in-depth questions crafted after Andreasen's (2004) of a successful magazine capstone course. Based on students' and instructors' perceptions through the lens of Andreasen's (2004) model, …