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Full-Text Articles in Education
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
Nf96-313 Guides For Development Of A Farmers Market, Laurie Hodges
Nf96-313 Guides For Development Of A Farmers Market, Laurie Hodges
Laurie Hodges
This NebFact contains a list of resources for starting and running a farmers' market.
Nf96-313 Guides For Development Of A Farmers Market, Laurie Hodges
Nf96-313 Guides For Development Of A Farmers Market, Laurie Hodges
University of Nebraska-Lincoln Extension: Historical Materials
This NebFact contains a list of resources for starting and running a farmers' market.
Nf96-282 Setting Up Your Own Business: Public Relations And Advertising, Carol Thayer
Nf96-282 Setting Up Your Own Business: Public Relations And Advertising, Carol Thayer
University of Nebraska-Lincoln Extension: Historical Materials
This NebFact has some useful checklists for public relations and advertising for small businesses.
Heg87-211 For Sale By Owner: The Right Choice For You?, Kathleen Parrott, Jana Lamplot
Heg87-211 For Sale By Owner: The Right Choice For You?, Kathleen Parrott, Jana Lamplot
University of Nebraska-Lincoln Extension: Historical Materials
The purpose of this NebGuide is to help you decide if a "do-it-yourself" home sale is an appropriate choice. Steps in preparing and marketing a home are reviewed. Ideas to promote the sale and a decision-making checklist are included. The decision to sell your home yourself requires careful consideration. Saving the cost of a real estate agent's commission is a primary reason for "do-it-yourself" sales. However, this type of sale is not all profit. It is necessary to invest time, money and other resources, in preparing and marketing your house.