Education Commons^™

The Role Of Gender Identities And Stereotype Salience With The Academic Performance Of Male And Female College Athletes, Keith Harrison

Dr. C. Keith Harrison

An experiment was conducted to examine factors that moderate the experience of academic identity threat among college athletes who represent a stigmatized group on most college campuses (Yopyk & Prentice, 2005). It was hypothesized that because they are more engaged in academics, female college athletes would be especially threatened by the prospect of confirming the “dumb-jock” stereotype. As predicted, female college athletes performed more poorly when their athletic and academic identities were explicitly linked, but only on moderately difficult test items. The results also revealed that male college athletes performed significantly better (see stereotype reactance and self-affirmation) on more difficult …

Stereotypes And Stigmas Of College Athletes In Tank Mcnamara's Cartoon Strip: Fact Or Fiction?, Keith Harrison

Dr. C. Keith Harrison

The purpose of this study was to explore the perceptions of National Collegiate Athletic Association (NCAA) Division I student-athletes (N= 43) regarding stereotypical cartoons about athletes. A qualitative approach, which included a visual elicitation technique, was utilized by administering the Lifestyle Association & Representation of Athletes Scale (LARAS). The LARAS explored participants’ perceptions of the following six specific concepts: a) academic support issues; b) academic progress; c) coaches as educators; d) professional sport aspirations; e) media identities, advertising, and representation; and f) cultural issues and recruiting. Five major themes emerged from participants’ perceptions: Big Sport Business, Athletic Image, College Athlete …

Cognitive Preference And Ethnic Identity Among Anglo And Native American High School Students, Chad Martin Novak

Walden Dissertations and Doctoral Studies

According to the Office of Educational Research and Improvement: A Project of the Stanford Institute for Higher Education Research, graduation rates for Native Americans from both secondary and post secondary institutions are dismally low at 58% and 7%, respectively. Some research addresses cognitive preference and other ethnic identity, but research animating the cognitive preference---ethnic identity interplay for high school students is absent. These limitations in access to educational opportunities lead to abbreviated quality life experiences and a restriction in individual efficacy and collective agency. The following project assessed ethnic identity using Phinney's Multigroup Ethnic Identity Measure and cognitive preference using …

Campaign Design And Management, Ronald D. Smith

Ronald D Smith APR

The role of strategic planning in public relations is rooted in today's understanding of the profession, an understanding that can move a practitioner beyond being simply a wordsmith or organizational mouthpiece and into a seat at the management table. Practitioners skilled in strategic planning are sought out to help build relationships and solve problems.

This chapter focuses first on some definitions dealing with projects versus campaigns and then on two types of campaigns proactive or reactive. This chapter goes beyond projects, the tasks associated with public relations, such as writing effective news releases, creating an interactive Web site, or orchestrating …

"Athleticated" Versus Educated: A Qualitative Investigation Of Campus Perceptions, Recruiting And African American Male Student-Athletes, Keith Harrison

Dr. C. Keith Harrison

The purpose of this study was to conduct a qualitative investigation of student narratives (N= 167) about the contemporary issue of recruiting high-profile African American male student-athletes. Participants were asked to view a scene on recruiting from the film, The Program (1994). Participants were then presented with questions regarding a recruiting trip by an African American football player to a traditionally white campus. Findings indicate that both Black and White students perceived the African American male student-athletes in the film scene to be more "athleticated" than educated. They were also perceived as stereotypical sex-objects. "When athletes (especially male) show up …

A Day In The Life Of A Male College Athlete: A Public Perception And Qualitative Campus Investigation, Keith Harrison

Dr. C. Keith Harrison

Perceptual confirmation paradigm (PCP) rooted in social psychology, can be implemented to frame sport science research questions (Stone, Perry, & Darley, 1997). Public perception of college athletes’ lives has been scarcely investigated in the sport sciences (Keels, 2005) using the PCP to prime stereotypes. The purpose of this study was to prime stereotypes about a day in the life of a college athlete by using qualitative inquiry to assess college students’ (N = 87) perceptions. Participants provided written responses about a day in the life of a college athlete. Two different college athlete targets were used “Tyrone Walker” (n = …