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College Choice: Factors Influencing High School Seniors' Decision To Enroll At Private Colleges In South Carolina, Brian O'Neil

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This study explores the influential factors of high school seniors in their college choice. The participants in this study were high school seniors planning on attending a four-year co-educational non-HBCU private higher education institution in South Carolina. The sample included four participant institutions and 202 total participants. A survey instrument was sent to each participant from an institutional gatekeeper. The survey included demographic questions and specific factors that were rated on a 5 point Likert scale. A factor analysis was conducted on the data and resulted in three factor clusters. The three factors were named: (a) family influence, (b) institutional …