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Full-Text Articles in Education
Mission Statements As Naming Proposals: An Rsi Approach, Susan K. Opt
Mission Statements As Naming Proposals: An Rsi Approach, Susan K. Opt
Journal of the Association for Communication Administration
This study explores the communication process used to generate and express communication program mission “names.” It argues that the process that underlies the creating, maintaining, and changing of names, ranging from the specific to the ideological, also generates academic unit “mission.” Viewing mission texts through the lens of the rhetoric of social intervention model reveals how the texts reason rhetorically as they propose and provide evidence for the “appropriateness” of a unit’s constituted mission name. Awareness of the rhetorical-reasoning pattern can help unit members make sense of mission-building or -revising work and provide a practical way for them to organize …
Classroom Projects As Embodied And Embedded Outcomes Assessment, Garnet C. Butchart, Margaret Mullan
Classroom Projects As Embodied And Embedded Outcomes Assessment, Garnet C. Butchart, Margaret Mullan
Journal of the Association for Communication Administration
Although educators already recognize the value in engaging student learning through classroom projects and service-learning, assessment of student learning through classroom projects may be accompanied by a shift of attention from mastery of ideas to embodied knowledge. We argue that embodiment is the basic semiotic condition of being human—of being both an expressive and perceptive (communicative) being among others. Linking this philosophy of communication principle to the topic of assessment, the article offers assessment research a focus of attention on learning settings: from embodiment as learning context, to the built environment of classrooms, as well as to group interaction. We …
Assessing Organizational Image Through The College Open House: A Tool For Success, Andrea M. Pampaloni, Andrea Vadaro Tucker
Assessing Organizational Image Through The College Open House: A Tool For Success, Andrea M. Pampaloni, Andrea Vadaro Tucker
Journal of the Association for Communication Administration
This study evaluates how effective colleges and universities are in presenting an accurate and positive organizational image via their open house events. The Open House Assessment for Higher Education Institutions (HEIs) © was developed to determine how institutional characteristics identified by potential members as influential to their decision to affiliate with a school were made relevant through the organizational image presented by the school. Open house events at twenty-four colleges and universities were assessed using the tool. Findings indicate that there are overall modifications to open house events that might benefit all schools, suggesting that the tool can be an …
Adapting Assessment For The Field Of Communication, Marcus Paroske, Sarah Rosaen
Adapting Assessment For The Field Of Communication, Marcus Paroske, Sarah Rosaen
Journal of the Association for Communication Administration
It has now become a universal mandate that communication programs conduct assessment of whether students attain selected learning outcomes. However, approaches to assessment unique to communication beyond the basic public speaking course are rare in the literature. This paper defends a “meta-assessment” approach to communication assessment as a key to negotiating the unique attributes of the field of communication, especially in heterogeneous academic departments and programs. It further argues that this approach can benefit assessment of similar, interdisciplinary academic programs.
Building Support For The Introductory Oral Communication Course: Strategies For Widespread And Enduring Support On Campus, Jon A. Hess
Journal of the Association for Communication Administration
A strong introductory course is important for many communication departments, for the discipline, and for meeting our obligation to society. This paper utilizes the example of a recent curricular reform that threatened to eliminate a required oral communication course to reflect on strategies departments can use to build widespread and lasting support for the course. The paper reviews the events that led to the challenge and details the department’s response, which offers lessons that may be useful for other institutions. Four lessons include: tailoring the introductory course to the institution’s needs and mission, involvement in university work, making compelling use …